Color Wow, focuses on one thing and one thing only: solving the toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that people are after, Color Wow's first-of-a-kind formulas have forever changed the hair game and have been honored with over 100 major beauty awards.

Color Wow, focuses on one thing and one thing only: solving the toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that people are after, Color Wow's first-of-a-kind formulas have forever changed the hair game and have been honored with over 100 major beauty awards.