The brand was founded in 2016 by Hayley Williams, frontwoman of the pop-punk band Paramore – known in the early noughties for her signature, flame-orange locks. Good Dye Young is a cruelty-free, vegan hair dye and hair-care brand focused on artistry, community, and self-expression.

The brand was founded in 2016 by Hayley Williams, frontwoman of the pop-punk band Paramore – known in the early noughties for her signature, flame-orange locks. Good Dye Young is a cruelty-free, vegan hair dye and hair-care brand focused on artistry, community, and self-expression.