Meet a new kind of matte: rich, whipped and won’t suck the life outta your lips.

Forget the fine lines and dryness of the past—get luxe and whipped liquid color in head-turning hues that stay feeling plush and comfy.
 

Fall in love with a new kind of matte. The creamy, whipped texture hugs lips with intense color in one precise swipe. This unique formula leaves lips feeling plush and comfy and not dry.
 

High-impact color in just one swipe—in a range of shades for every skin tone. Plush formula that delivers a smooth, lightweight texture. Whipped formula that feels comfortable and non-drying on lips

Dries down to a velvet-matte finish
Doe-foot applicator for easy and precise application